E-commerce · Wine · Artificial intelligence

Claudio Fumagalli

Welcome to my world! Here I share my journey through technology, wine and artificial intelligence: my career, my passions and where to find me on my blog and Instagram. Let's raise a glass to this blend of passions!

Claudio Fumagalli
20+ yearsin e-commerce and price comparison
Thousandsof merchants integrated across Kelkoo markets worldwide
Applied AILLMs, AI agents and automation in production

About me

AI, every day

I'm diving deep into the world of AI, and every day I discover new, genuinely useful ways to use it.

I believe AI will play an ever bigger role in our lives, so I keep expanding the tech skills I built through study and work: not to be replaced by AI, but to master it and make the most of what it can do.

My AI skills →
FUMAWINE

Wine is my great passion

For about 15 years I've devoted my free time to wine. I've taken many courses, including AIS, and I hold the WSET Level 2 Award in Wines and Spirits.

On my Instagram channel, with around 13,000 followers, I recommend interesting wines and the occasional good deal, since e-commerce is my job.

@fumawine →

Where I work

I've worked at Kelkoo Group for about 20 years. I'm a Content Engineer, so e-commerce is my daily bread (and wine).

Do you know Kelkoo? If you're looking for the best online price for any product, it's the place to go. Give it a try!

Kelkoo Italia →

Profile

At Kelkoo Group I manage product feed integration (XML, CSV, TXT) and technical merchant onboarding across all of the group's markets. I turn technical issues into clear solutions for merchants, sales and marketing teams, and I fix import, indexing and matching problems fast, often autonomously.

Today I combine this background with hands-on applied AI: I design and build AI-powered web applications end to end, from database to production deployment, and I use AI assistants every day for analysis, scripting and automation.

Experience

Mar 2019 – present

Content Engineer

Kelkoo Group · Milano
  • Product feed integration for thousands of merchants across all group markets, from first activation to ongoing maintenance.
  • Configuring merchant integrations in country repositories; fast resolution of import, indexing and offer-loading issues.
  • Verification scripts on Salesforce exports to check actual merchant status, and fixes to bulk deactivation workflows.
  • Contributing to the concept of an internal tool that automates merchant onboarding.
2008 – 2019

Market Engineer IT/ES/MX

Kelkoo Group · Milano
  • Technical lead for merchants in Italy, Spain and (from 2017) Mexico, from first contact to products going live.
  • Product Database (PDB) coordinator for Italy and Spain: weekly calls with external partners to improve matching between offers and millions of product records.
  • Supporting clients with affiliate marketing and tracking (Tradedoubler, AdForm) and e-commerce platforms (PrestaShop, Magento).
2004 – 2008

Market Engineer

Yahoo! · Milano
  • Merchant integration on Yahoo! Shopping and management of the Travel area: hotels, flights, car rentals and holiday packages.
  • Spiders for real-time offer acquisition (Java, Perl, MySQL, XML).
2003 – 2004

Agent Developer

Kelkoo · Milano
  • Indexing new merchants' catalogues into the database, and IT support for the Italian office.

Skills

Applied AI

LLMs in production (Claude)AI agentsModel Context Protocol (MCP)AI-assisted data matchingPrompt engineeringClaude Code

Feed & e-commerce

Feed XML/CSV/TXTMerchant onboardingProduct matching & classificationGoogle ShoppingAffiliate marketingTracking

Web & backend development

PythonFastAPIPostgreSQLNginxLinuxCloudflareTechnical SEOGA4GDPR

Languages & tools

BashSQL/MySQLJavaScriptNode.jsPHPPerlGitWordPress

Education & certifications

Languages

Italian (native) · English (professional) · Spanish (B2)

Wine

My great passion for over 15 years. I write about wine on my blog fumawine.com and on Instagram @fumawine (around 13,000 followers).

Contact

If you love wine and e-commerce too, or want to get into AI, drop me a line! Who knows, maybe we can build something together. Or if you're unsure which online shop to buy from, write to me and I'll help as much as I can.

With this site I'd like to meet new people and, where I can, help them in the areas I know best. ;-)